Elisabeth Murdoch s U.K.-based media company Vertical Networks is set to produce its first show for multimedia mobile app. Snapchat. The two companies have greenlit production for a 12-episode short-form dating show called Phone Swap, which will launch via Snapchats.
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Each episode of the series will be approximately 4 minutes long and sees two strangers given unrestricted access to their blind dates cell phone before they meet. Snapchat users can watch as the prospective couple determine if they want to.
Vertical identified dating as a key area of interest that speaks to the millennial audience that are Snapchats primary users. Phone Swap was developed by Verticals in-house development team. The company was launched in 2015 with the intention of creating.
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Last year it launched a made-for-Snapchat brand channel called Brother. Using the slogan channels for the impatiently curious Verticals strategy is to develop a unique mobile first content studio for both domestic and international audiences.
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